A campaign Business Practitioner is provided a text file of mobile phone types and their associated recipient email addresses. How should the campaign Business Practitioner build the workflow to begin to use the mobile phone type attribute in a targeting workflow?

The most effective method is to use a Data loading (File) activity to import the text file's contents into the workflow's temporary worktable. Following this, an Enrichment activity is used to link the data from the imported file to the existing recipient data in the database. The enrichment will use the email address as the reconciliation key to add the mobilephonetype attribute to the targeted recipients within the workflow, making it available for subsequent segmentation and targeting activities.

A. An Update data activity modifies existing data in the database; it does not import data from an external file into a workflow's context.
B. A Query activity is used to select data that already exists within the Adobe Campaign database; it cannot be used to import an external text file.
D. A Read list activity is designed to import a simple list of identifiers for targeting, not to import and link additional data attributes like mobile phone type.

1. Adobe Experience League - Campaign Classic v7 Documentation, "Data loading (File)": This document states, "The Data loading (File) activity is a data management activity that lets you import data from a file into Adobe Campaign." This supports its use as the initial step to bring the text file data into the workflow.

2. Adobe Experience League - Campaign Classic v7 Documentation, "Enrichment": This source explains, "The Enrichment activity lets you add columns to a workflow's worktable... The additional data can come from other tables in the database... You must define a reconciliation key to link the data from the different tables." This confirms its role in linking the imported file data to the recipient table using the email address.

3. Adobe Experience League - Campaign Classic v7 Documentation, "Update data": The documentation specifies, "The Update data activity is a data management activity that lets you perform a mass update on the fields of a database table." This clarifies that it is not for importing files.

4. Adobe Experience League - Campaign Classic v7 Documentation, "Read list": This document clarifies the activity's purpose: "The Read list activity lets you retrieve a list defined in a file and use it in a workflow... It is used to import a list of identifiers...". This shows it is unsuitable for importing additional data columns for enrichment.