What must a Practitioner determine before adding a Delivery activity to a campaign workflow?

Before a practitioner can add and configure a Delivery activity within an Adobe Campaign workflow, they must first determine the communication channel (e.g., email, SMS, push notification). This decision is the most fundamental prerequisite because the choice of channel dictates which delivery template will be used, how the content will be structured, and what specific delivery properties need to be configured. The entire setup of the Delivery activity is contingent on the selected channel.

B. target: The target audience is defined by upstream activities in the workflow, such as a Query or Segmentation, which then feed into the Delivery activity.
C. template: A delivery template is selected during the configuration of the Delivery activity, and the choice of template is dependent on the pre-determined channel.
D. content: The message content is created or specified within the Delivery activity itself, a step that occurs after the channel and template have been established.

1. Adobe Experience League - Campaign Classic v7 Documentation, "Delivery templates": This document clarifies that delivery templates are fundamentally tied to a specific channel. It states, "For each channel, a default template is available... When you create a new delivery... you must choose a template." This shows that the channel is the organizing principle for templates. (See the section "About delivery templates").

2. Adobe Experience League - Campaign Classic v7 Documentation, "Delivery (workflow activity)": The configuration steps for the Delivery activity involve selecting a delivery template. As established by the source above, templates are channel-specific. Therefore, a decision on the channel must precede the selection of a template and the subsequent configuration of the delivery. (See the section "Configuration").