AD0-E327 practice question 4 of 10

In the Tracking Indicators report, which metric identifies how many of the targeted recipients opened a delivery?

Full set: 50 questions
Answer options
A: Sum of opens for the population reached
B: Distinct opens for the population reached Correct answer
C: Distinct clicks for the population reached
D: Recipient clicks for the population reached
Correct Answer:
B. Distinct opens for the population reached
Explanation

The metric that identifies how many of the targeted recipients opened a delivery in the Tracking Indicators report is Distinct opens for the population reached. Therefore, option B is the correct answer. The other options are: Sum of opens for the population reached: This metric identifies the total number of opens for the population reached. Distinct clicks for the population reached: This metric identifies the total number of clicks for the population reached. Recipient clicks for the population reached: This metric identifies the total number of clicks for the population reached, but only counts one click per recipient.

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