A marketer needs to target their ads to premium customers who are frequent visitors and have made purchases over the value of $10,000 in the past six months. What type of segmentation criteria would best suit this use case in Adobe Real-Time CDP?

“Frequent visitors” and “purchases over $10,000 in the past six months” are conditions tied to events occurring within a defined time window. Event-based segmentation lets you specify behavioral criteria with temporal constraints, making it the best fit.

A. “Population-based” is not a supported segmentation type in Real-Time CDP.
C. Profile-based segmentation works on static attributes, not time-bounded behavioral events.
D. “Time-based segmentation” is not a native classification; time windows are configured inside event-based rules.

1. Segment Builder UI – “Choose Event criteria to build rules like ‘purchases over $100 in last 30 days.’” (Docs › Segmentation › Segment Builder, Event criteria section)

2. Segmentation Best Practices – “Use event-based rules for behaviors within a time frame such as visit frequency or purchase value.” (Experience League, Best-Practices, table “When to use event criteria”)