AD0-E708 practice question 9 of 15

You are helping a merchant design a loyalty program for customer who have placed over $10,00 worth of orders. The program will automatically give those customers a 10% discount on each future order. The merchant is using Magento Commerce and would like to avoid customizing Magento. Which two Magento features do you use to set up this loyalty program? Choose 2 answers

Full set: 61 questions
Answer options
A: Customer Groups
B: Shopping Cart Price Rules Correct answer
C: Catalog Price Rules
D: Customer Segments Correct answer
Correct Answer:
B. Shopping Cart Price Rules; D. Customer Segments
Explanation

This loyalty program requires two core functions: automatically identifying customers based on their lifetime purchase value and applying a specific discount to them.
1. Customer Segments (D) is the Adobe Commerce feature designed to dynamically group customers based on properties like order history. A segment can be configured with the condition "Total Sales Amount is greater than 10,000" to automatically identify the target customers without any customization.
2. Shopping Cart Price Rules (B) are used to apply discounts to the shopping cart during checkout. A rule can be created that targets the specific Customer Segment and applies a 10% discount to the cart total. This combination provides a fully automated, code-free solution.

Why Incorrect

A. Customer Groups: This is incorrect because Customer Groups are static. Assigning customers to a group based on their purchase history would require manual updates or custom development, violating the "automatic" and "avoid customizing" constraints of the question.
C. Catalog Price Rules: This is incorrect because Catalog Price Rules apply discounts to products before they are added to the shopping cart. The requirement is for a 10% discount on the entire future order, which is a cart-level operation handled by Shopping Cart Price Rules.

References

1. Adobe Commerce Documentation - Customer Segments: "Customer segments are a powerful tool that can be used to dynamically display content and promotions to specific customers, based on properties such as customer address, order history, shopping cart contents... When a cart price rule is applied to a customer segment, the segment is added to the list of conditions in the rule." (Adobe Experience League, User Guide, "Customer Segments").

2. Adobe Commerce Documentation - Cart Price Rules: The official documentation details the creation of cart price rules and shows that under the "Conditions" tab, a rule can be configured to apply only if the customer matches a specific "Customer Segment". This directly links the two required features. (Adobe Experience League, User Guide, "Cart Price Rules").

3. Adobe Commerce Documentation - Customer Segment Conditions: The documentation lists "Total Sales Amount" as a standard condition available for creating a customer segment, confirming that the specific requirement of identifying customers who have spent over a certain amount is a native feature. (Adobe Experience League, User Guide, "Customer Segment Conditions").

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