Northern Trail Outfitters (NTO) has a 7-tier product hierarchy that they use to track products in their Enterprise Resource Planning (ERP) platform…

To measure share-of-shelf, the system needs to identify and count individual, sellable product units on a shelf. In a product hierarchy, this level of granularity is represented by the Stock Keeping Unit (SKU). The SKU is the lowest level in the hierarchy that uniquely identifies a product for inventory and sales purposes (e.g., a specific size and flavor of a drink). Therefore, the consultant must identify the tier in the ERP's hierarchy that corresponds to the SKU level to correctly model the products in Consumer Goods Cloud for planogram compliance.

A. What tier has data describing the product with?: This is too vague. While width is a factor in share-of-shelf, it doesn't uniquely identify the sellable unit (SKU) level.
B. Which tier has the data you trust most?: Data trust is important for quality but does not help identify the correct level of product granularity required for the specific business process.
D. There is no need to ask a question choose level 7: This is incorrect. Arbitrarily choosing the lowest level is a poor assumption; the SKU could be at any level in a given company's hierarchy.

1. Salesforce Help. (2023). Product Data. Consumer Goods Cloud Implementation Guide. "Make sure that the product data that you import is at the Stock Keeping Unit (SKU) level." This explicitly states the required granularity.

2. Salesforce Help. (2023). Planogram Check. Consumer Goods Cloud Implementation Guide. The entire concept of planogram compliance, including share-of-shelf, relies on identifying specific products (SKUs) on a shelf and comparing them to a predefined layout.