Which are the two primary use cases for performing an in-store survey?

In-store surveys are primarily designed for qualitative and quantitative data collection directly from the retail environment. Their main use cases include gathering direct feedback from store staff and shoppers on their experiences, product perception, and service quality. They are also used to perform audits and gather data on the execution of in-store strategies, such as promotion compliance, product availability, placement, and overall quality, which are critical for brand health.

A. Gathering data on inventory reconciliation: This is typically handled by a specific Inventory Check task, which is structured for quantitative stock counting, not a qualitative survey format.
C. Gathering point of sale data: Point of sale (POS) data is transactional data generated by the retailer's systems and is usually integrated electronically, not collected manually via a survey.
E. Saving time for the Field Rep: While a well-designed digital survey can be efficient, saving time is a potential benefit or outcome of the process, not a primary use case for conducting the survey itself.

- Salesforce Help. (2023). Surveys in Retail Execution. Paragraph 1 states, "Use surveys to collect feedback from store staff or customers about promotions, products, or in-store experiences. You can also use surveys to conduct audits."

- Salesforce Help. (2023). Retail Execution Basics. This module in Trailhead explains the different types of tasks, distinguishing between surveys for feedback/audits and other tasks like inventory checks. (Note: While Trailhead is interactive, its content is based on official documentation).