You work for an ecommerce company that has a BigQuery dataset that contains customer purchase history, demographics, and website interactions. You…

Using BigQuery ML is the best solution in this case because:

Ease of use: BigQuery ML allows users to build machine learning models using SQL, which requires

minimal ML expertise.

Integrated platform: Since the data already exists in BigQuery, there’s no need to move it to another

service, saving time and engineering resources.

Logistic regression: This is an appropriate model for binary classification tasks like predicting the

likelihood of a customer making a purchase in the next month.