AlpmeTrails is a company that specialises in offering tailored walking holidays The company was set up by two people, who each own 50% of the…

The scenario explicitly identifies three key stakeholder groups besides customers. The two individuals who set up the business and own 50% each represent the Owner group. WalkNation, which has a collaborative agreement with AlpineTrails for marketing and booking, fits the definition of a Partner. The hotels, transport, and equipment companies that AlpineTrails books to create the holidays are its Suppliers. These three groups have a direct interest and influence in the business operations described. The question asks to identify three stakeholder groups, and these are the most clearly represented in the text.

D. Manager. The scenario does not explicitly mention managers as a separate group; while the owners may also be managers, their role as 'Owner' is the one specified.
E. Competitor. The provided text does not contain any information about competing organisations, so this stakeholder group is not represented in the scenario.

1. Paul, D., Cadle, J., & Yeates, D. (Eds.). (2020). Business Analysis (4th ed.). BCS, The Chartered Institute for IT.

Reference for A, B, C: Chapter 2, Section 2.4, "Identifying the stakeholders," provides a generic stakeholder list that includes Owners, Partners, and Suppliers as distinct and common categories for analysis. The descriptions in the scenario directly map to these standard definitions.

Reference for D, E: The same section implicitly supports the exclusion of Manager and Competitor, as these roles must be explicitly identified in a scenario to be considered present. The text provides no basis for their inclusion.

2. The Open University. (2019). B207: Shaping business opportunities. Block 1, Section 5.2, "Stakeholder groups".

Reference for A, B, C: This courseware defines stakeholders and provides examples. It categorises stakeholders into internal (e.g., owners) and external (e.g., suppliers, partners). The scenario's description of the business owners, the collaborative arrangement with WalkNation (partner), and the booking of services (suppliers) aligns with these standard academic classifications.