Which of the following measure focuses on “doing the right things”?

Effectiveness is fundamentally about "doing the right things." It measures the degree to which stated objectives and goals are met and the extent to which a product or service satisfies the needs of its users. In business analysis, this means ensuring that the solutions developed address the correct business problem and deliver the intended value. This contrasts with efficiency, which is about "doing things right"—that is, performing a task with the minimum use of resources like time, money, and effort. An organization can be highly efficient at producing a product that no one wants, making it ineffective.

A. Employee Measures: These metrics focus on personnel aspects like satisfaction, turnover, or individual performance, not the alignment of activities with strategic goals.

B. Efficiency Measures: This is the opposite concept, focusing on "doing things right" by optimizing resource usage, not on selecting the correct activities.

D. Outcome Measures: Outcomes are the results used to assess effectiveness, but "effectiveness" is the broader principle and direct term for "doing the right things."

1. Ammons, D. N. (2001). Performance Measurement: Getting the Concepts Right. University of North Carolina at Chapel Hill, School of Government. In Chapter 1, "Key Measurement Concepts," it is stated, "Effectiveness is the extent to which a program is achieving its intended outcomes—the extent to which it is 'doing the right things'." (Page 3).

2. Sull, D., Homkes, R., & Sull, C. (2015). Why Strategy Execution Unravels—and What to Do About It. MIT Sloan Management Review, 56(3), 43-52. The article states, "Effectiveness—doing the right things—is the principal job of the executive." (Page 44).

3. Emerson, L. C., & Loe, K. (2012). Effectiveness versus Efficiency. Journal of Business & Economics Research (JBER), 10(6), 399-402. This paper explicitly discusses Peter Drucker's famous distinction: "Effectiveness is doing the right things. Efficiency is doing things right." (Page 399, Abstract). https://doi.org/10.19030/jber.v10i6.7053