Choose the CORRECT statement for SOFT Launch.

A soft launch is a strategic, limited release of a product to a specific audience before a full-scale launch. Statement (A) correctly defines it as a controlled release. Statement (B) accurately describes the target audience as a select, often handpicked group. Statement (C) correctly identifies the primary goals: to gather real-world user feedback, test the product's viability, and measure key performance indicators like Customer Acquisition Cost (CAC) in a low-risk environment. Since all three statements accurately describe the definition, audience, and goals of a soft launch, option E is the most complete answer.

A. This is correct but incomplete; B and C also describe essential aspects of a soft launch.

B. This is correct but incomplete; A and C are also valid statements about a soft launch.

C. This is correct but incomplete; A and B define the "what" and "who" of a soft launch.

D. This is correct but incomplete, as it omits the crucial goals described in statement C.

1. Ries, E. (2011). The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Business. (Chapter 8 discusses validated learning through early product releases to measure real customer data).

2. Stanford University. (n.d.). Lecture 5: Value Proposition [Lecture notes]. CS183C, Technology-enabled Blitzscaling. Retrieved from Stanford's courseware, which discusses iterative product release strategies like soft launches for gathering customer feedback and metrics.