Which of the following is NOT an example of an assortment strategy?

Assortment strategies define the breadth and depth of products a retailer carries to meet shopper needs and achieve category goals. "First to Market," "Market Coverage," and "Broad Assortment" are all valid approaches to product selection and variety. "High Low" (or Hi-Lo), however, is a pricing strategy. It involves setting a high everyday price and then frequently offering deep discounts and promotions to drive traffic and sales. While pricing and assortment strategies are linked, they are distinct elements of the overall category plan.

A. First to Market is an assortment strategy focused on offering new and innovative items before competitors.

B. Market Coverage is an assortment strategy aiming to carry the key items that satisfy the majority of market demand.

C. Broad Assortment is a strategy focused on carrying a wide variety of items to be a destination category.

1. Category Management Association. (2017). Certified Professional Category Manager Training Materials. Module: "Assortment Management." The materials list various assortment strategies (e.g., wide, deep, market coverage) and treat pricing strategies (e.g., EDLP, High-Low) as a separate, though related, tactic.

2. Levy, M., Weitz, B. A., & Grewal, D. (2019). Retailing Management (10th ed.). McGraw-Hill Education. Chapter 13, "Merchandise Assortment Planning," details assortment strategies, while Chapter 14, "Retail Pricing," separately details High/Low as a pricing strategy.