The analytics team has completed analyzing a dataset and unfortunately the data didn't deliver the kinds of insights that the team was hoping for. After much contemplation, they decide to:

The analytics team should restart the work with formation of a new research question, because the existing one may not be well-defined, relevant, or feasible. A well-formed research question is the first step of the business data analytics cycle, and it guides the subsequent steps of sourcing, analyzing, interpreting, and reporting data. If the data analysis does not yield meaningful insights, the team should revisit the research question and refine it based on the business problem, stakeholder needs, data availability, and analytical methods. Reference: • Understanding the Guide to Business Data Analytics, page 10-11 • Business Analysis Certification in Data Analytics, CBDA | IIBA®, CBDA Competencies, Domain 1: Identify the Research Questions • CERTIFICATION IN BUSINESS DATA ANALYTICS HANDBOOK - IIBA®, page 8, CBDA Exam Sample Questions and Self-Assessment,