What is a recommended practice for aligning stakeholders around benefits and value of a change?

ACMP emphasizes using multiple communication channels to align stakeholders to benefits and

value. Both formal channels (emails, town halls, official reports) and informal channels (peer

networks, change agents) reinforce understanding of why the change matters and how it supports

strategy. Risk assessments (A) and learning capability analysis (B) are useful but not primarily about

aligning stakeholders. Evaluating outcomes (D) occurs post-implementation, not during alignment.

Thus, the best practice is multi-channel communication of the business rationale.

(Reference: ACMP Standard, Process Group 4 – Communications execution; Guidance: Reinforce

benefits through formal/informal networks.)