Which of the following are reasons why marketing is important to a MDM program?

Marketing is crucial to the success of a Master Data Management (MDM) program for several

reasons:

Encouraging Onboarding:

Master Data Onboarding: Effective marketing strategies can encourage different data sources to

integrate their master data into the MDM system, ensuring comprehensive data coverage.

Promoting Benefits to Leadership:

Leadership Buy-in: Marketing the benefits of MDM to organizational leadership can secure necessary

support and resources for the program. Highlighting efficiencies, cost savings, and improved

decision-making can be persuasive.

Growing Subscriber Base:

User Engagement: Promoting the MDM program can help grow the base of subscribers and users

who rely on the master data, ensuring the data is used effectively across the organization.

Ensuring Long-term Sustainability:

Sustainability: Continuous marketing helps maintain interest and investment in the MDM program,

ensuring its long-term sustainability and relevance within the organization.

Reference:

Data Management Body of Knowledge (DMBOK), Chapter 7: Master Data Management

DAMA International, "The DAMA Guide to the Data Management Body of Knowledge (DMBOK)"