CIMAPRA19-E01-1 practice question 26 of 30
A company offers life coaching and self-improvement training. As part of its promotion strategy, the company sends out free, heavily branded, daily…
Choose your answer, then check it against the explanation.
A company offers life coaching and self-improvement training. As part of its promotion strategy, the
company sends out free, heavily branded, daily motivational emails to all of its subscribers.
It actively encourages its subscribers to forward its emails on to other contacts, provided the emails
are not changed in any way. Which of the following marketing strategies is described above?
Question 26 of 30
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