The second step in the GInI Breakthrough Innovation Method is Discovery. Here, teams undertake a wide variety of discovery work to mine deep insights…

The Discovery step of the GInI Breakthrough Innovation Method is an expansive, exploratory phase. Its primary purpose is to cast a wide net to uncover deep, non-obvious insights. This involves examining a broad range of external and internal factors, trends, and shifts—both current and emerging. The goal is to understand the complete context, including technological, social, economic, and political changes, as well as internal business dynamics, to identify fertile ground for breakthrough opportunities. This comprehensive view is essential for moving beyond incremental improvements and identifying truly novel innovation pathways.

B. This is too narrow; competitor strategy is only one small part of the broader discovery process.

C. This is also too narrow; while political events are considered, they are just one element among many.

D. This focuses on a specific negative outcome, whereas Discovery is about finding broad, often positive, opportunities.

- Global Innovation Institute (GInI). (2020). Applied Innovation Body of Knowledge (ABoK) v1.0. Part 2: The GInI Breakthrough Innovation Method

Section 2.2: Discovery. The text explicitly states the goal is to "mine deep insights into different happenings in the world and in their business

including both current and future states."