CIPP-E practice question 2 of 35
SCENARIO Please use the following to answer the next question: BHealthy, a company based in Italy, is ready to launch a new line of natural products…
Choose your answer, then check it against the explanation.
SCENARIO
Please use the following to answer the next question:
BHealthy, a company based in Italy, is ready to launch a new line of natural products, with a focus on
sunscreen. The last step prior to product launch is for BHealthy to conduct research to decide how
extensively to market its new line of sunscreens across Europe. To do so, BHealthy teamed up with
Natural Insight, a company specializing in determining pricing for natural products. BHealthy decided
to share its existing customer information – name, location, and prior purchase history – with Natural
Insight. Natural Insight intends to use this information to train its algorithm to help determine the
price point at which BHealthy can sell its new sunscreens.
Prior to sharing its customer list, BHealthy conducted a review of Natural Insight’s security practices
and concluded that the company has sufficient security measures to protect the contact information.
Additionally, BHealthy’s data processing contractual terms with Natural Insight require continued
implementation of technical and organization measures. Also indicated in the contract are
restrictions on use of the data provided by BHealthy for any purpose beyond provision of the
services, which include use of the data for continued improvement of Natural Insight’s machine
learning algorithms.
Under the GDPR, what are Natural Insight’s security obligations with respect to the customer
information it received from BHealthy?
Question 2 of 35
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