A vacation home rental organization wants to predict the popularity of properties in their upcoming busy season. They do not have a data science…

The correct answer is

B. Use BigQuery ML and create models using SQL. Here's why:

Context of the Questio n : The organization wants to predict property popularity for the upcoming

busy season but does not have a data science team and relies on in-house database administration

skills.

Google Cloud Product Relevance:

BigQuery ML enables data analysts and database administrators to build and run machine learning

models using SQL queries directly within BigQuery. This makes it accessible to users familiar with

SQL, eliminating the need for advanced data science skills.

BigQuery ML is ideal for this organization since it allows them to leverage their existing SQL skills to

build predictive models without the complexity of custom machine learning frameworks or coding in

languages like Python.

Why Not Other Options:

A . Use custom training in Vertex AI with TensorFlow: This requires expertise in TensorFlow and

machine learning, which the organization lacks.

C . Build a model in AutoML using labeled data: AutoML does simplify the ML model-building process

but still requires more knowledge than basic SQL. Also, BigQuery ML allows the use of existing SQL

skills, which is preferred in this scenario.

D . Integrate pre-trained APIs into their application: Pre-trained APIs are suitable for common use

cases like image recognition or natural language processing, not for custom predictions based on

unique data like property popularity.

Google Cloud Digital Leader Reference:

Refer to BigQuery ML documentation for more details on using SQL to create and use ML models.