A product ownership analysis (POA) practitioner should consider performing which of the following in response to a changing target market?

A change in the target market signifies a fundamental shift in the assumptions about customer needs, problems, and potential value. The Minimal Viable Product (MVP) is the primary tool used to test the core hypothesis of product-market fit. When the market changes, the original hypothesis is likely invalidated. Therefore, a product ownership analysis practitioner must first revise the MVP to align with the new target audience. This strategic action ensures that the team can test new assumptions, gather validated learning from the correct user segment, and pivot the product direction effectively to maximize value delivery for the new market.

A. Storyboarding the solution: This is a design technique used to visualize a specific user journey. It is a subsequent step that should only be performed after the high-level strategy and MVP are redefined for the new market.
C. Applying human-centered design principles: This is a general mindset or framework, not a specific, actionable response to a market change. While these principles guide the revision, the revision of the MVP is the concrete action.
D. Grooming the product backlog: This is a continuous, tactical activity. While the backlog will change as a result of a new strategy, the strategic decision to revise the MVP must come first to guide what goes into the backlog.

1. Agile Extension to the BABOK® Guide, v2, Section 4.5.3 (Minimal Viable Product): This guide explains that an MVP is used to test a hypothesis and learn about customer needs with minimal effort. A change in the target market introduces a new set of hypotheses that must be tested, necessitating a revision of the MVP to facilitate this learning.

2. Blank, S. (2013). Why the Lean Start-Up Changes Everything. Harvard Business Review, 91(5), 63-72. This foundational article, widely used in university curricula, describes the MVP as the core component for testing business hypotheses. It introduces the concept of a "pivot," which is a structured course correction when a hypothesis is disproven. A change in the target market is a classic example of a "customer segment pivot," which requires redefining the MVP to test new hypotheses for the new segment.

3. Ries, E. (2011). The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Business. (Referenced in numerous academic syllabi, e.g., Stanford University's "Lean Launchpad" course). Chapter 6, "Test," details how the MVP's primary function is to test fundamental business hypotheses. When the target customer changes, the foundational "value hypothesis" and "growth hypothesis" must be re-evaluated and tested with a revised MVP tailored to that new customer base.