A sales and marketing directory who wants to transform a company into a customer-driven organization most likely would consider:

A customer-driven organization prioritizes customer needs and preferences in all its operations. Allowing customers to interact through their preferred channels (e.g., web, mobile, in-person, phone) is a core tenet of an omnichannel strategy, which is fundamental to being customer-centric. This approach enhances customer experience and convenience, directly aligning with the goal of transforming into a customer-driven entity. It places the customer's journey at the forefront of the company's strategy, moving beyond internal process or product-focused thinking.

B. An independent system creates data silos, which is the opposite of what a customer-driven organization needs for a unified customer view.
C. While a social media presence is a useful channel, it is only one tactic and not a comprehensive strategy for becoming customer-driven.
D. Focusing on manufacturing strengths is a product-centric approach, not a customer-driven one, as it prioritizes internal capabilities over market needs.

1. APICS CSCP Learning System 2023, Module 1, Section B, Chapter 1, "Customer-Focused Marketing." The text emphasizes that a key to customer focus is creating a seamless omnichannel experience that allows customers to engage through their channel of choice.

2. Payne, A., & Frow, P. (2005). A Strategic Framework for Customer Relationship Management. Journal of Marketing, 69(4), 167-176. https://doi.org/10.1509/jmkg.2005.69.4.167. The article discusses how customer-centric strategies require integrated channel management to deliver value.