A consultant is ingesting a list of employees from their human resources database that they want to segment on. Which data stream category should the…

Employee data from a human resources database contains attributes that describe an individual, such as name, employee ID, department, and role. In Salesforce Data Cloud, this type of information is classified as Profile data. The Profile category is specifically designed for data associated with a unique individual, which is used to build the Unified Individual profile. This unified profile is then used for attribute-based segmentation, directly matching the consultant's stated goal.

1. Salesforce Help

Data Cloud

"Data Stream Types": This document defines the three categories for data streams. It states

"Profile: Data associated with a unique individual... Use this category for data that describes your customers

such as their name

contact information

and preferences." Employee data from an HR system directly aligns with this definition.

2. Salesforce Help

Data Cloud

"Data Modeling Concepts": This guide explains how different data types map to the data model. Profile data is mapped to the Individual Data Model Object (DMO) or related objects that build the unified profile

which is essential for segmentation. Using the "Other" category would prevent this direct mapping to the individual.