A customer notices that their consolidation rate is low across their account unification. They have mapped Account to the Individual and Contact…

The consolidation rate is the percentage of source profiles that have been successfully merged into unified profiles. A low rate indicates that the match rules are too restrictive and are failing to identify matching records. To increase the consolidation rate, the consultant should add more match rules or make existing ones less strict. For example, if the only rule is an exact match on email, adding a new rule for an exact match on phone number or a fuzzy match on name and address will create more opportunities for unification.

A. Reconciliation rules determine which field value (e.g., "Most Recent" name) is used in the unified profile after a match is found. They do not affect the matching process itself.

B. Disabling the ruleset would stop all unification, reducing the consolidation rate to zero, which is the opposite of the desired outcome.

D. While improving source data quality is a good practice, the most direct action within Data Cloud to increase the consolidation rate is to adjust the matching rules.

1. Salesforce Help, Identity Resolution Match Rules, "Match rules define the criteria that Data Cloud uses to link and unify individual profiles... To increase the number of unified profiles, add more match rules." (help.salesforce.com/s/articleView?id=sf.c360aidentityresolutionmatchrules.htm&type=5)

2. Salesforce Trailhead, Identity Resolution in Data Cloud, Module: "Set Up Identity Resolution", Unit: "Configure Identity Resolution Rulesets". This unit explains that match rules are the logic used to link profiles and that their configuration directly impacts consolidation.