In which situation is the dodger strategy appropriate for responding to multinational enterprises (MNEs)?

The "dodger" strategy is a response for local firms in emerging markets when facing MNEs. It is most appropriate when the industry pressure to globalize is high, making direct competition difficult, and the local firm's competitive assets are customized to the home market, making them non-transferable abroad. In this scenario, the firm cannot effectively compete head-on or expand internationally. Instead, it "dodges" the MNEs by retreating to a protected niche, entering a joint venture, or selling out to the MNE.

A. This scenario of low pressure and transferable assets is best suited for an "extender" strategy, expanding into similar foreign markets.

B. This scenario of high pressure and transferable assets is best suited for a "contender" strategy, competing directly with MNEs.

D. This scenario of low pressure and customized assets is best suited for a "defender" strategy, leveraging local advantages in a protected market.

1. Dawar, N., & Frost, T. (1999). Competing with Giants: Survival Strategies for Local Companies in Emerging Markets. Harvard Business Review, 77(2), 119–129. (The article outlines the 2x2 matrix of strategies).

2. Ghemawat, P. (2007). Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter. Harvard Business School Press. Chapter 7, which discusses and builds upon the Dawar and Frost framework.