The media always plays a negative role by issuing reports on and raising awareness of environmental matters.

The media’s role in environmental awareness is not always negative; it can be positive or neutral.

The CIPS L3M6 module explains that while it highlights failures (e.g., oil spills), it also promotes

positive action—e.g., praising green innovations or pressuring policy change. For instance, coverage

of a firm’s solar-powered warehouse can inspire sustainability in supply chains. This dual role makes

the statement false, aligning with LO2’s view of media as a balanced influencer.

Reference: CIPS L3M6 Study Guide, LO2 – Media Influence, Section on Environmental Reporting.

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