L6M10 practice question 12 of 25

What is the primary purpose of adopting a strategy of "localisation" in global logistics?

Full set: 197 questions
Answer options
A: Reducing transportation costs
B: Increasing product availability in foreign markets
C: Expanding the organization's capital equipment capacity
D: Adapting products and processes to suit target locations Correct answer
Correct Answer:
D. Adapting products and processes to suit target locations
Explanation

Localisation ensures products and processes are adapted to suit target markets based on political, social, and cultural norms. [P-11]

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