What is true about completion actions? [Choose two answers]

Completion actions are simple, trigger-based automations that execute in real-time when a specific activity occurs on a marketing asset. They are designed for immediate, non-conditional responses. A core requirement for a completion action to execute is the existence of a prospect record; anonymous visitors do not have records, so actions cannot be applied to them. Furthermore, completion actions are available on specific assets like forms, downloadable files (e.g., PDFs), and custom redirects, but they are explicitly not supported for image files (e.g., .jpg, .png) hosted in Account Engagement.

A. Completion actions are not retroactive. They only apply to prospect activities that occur after the completion action is created and saved on an asset.

C. Completion actions are not criteria-based. They fire every time the defined activity occurs. Automation Rules are the tool used for criteria-based actions.

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1. Salesforce Help. (n.d.). Completion Actions. Marketing Cloud Account Engagement Documentation.

Supporting B & D: In the "Completion Action Considerations" section, it states, "Completion actions execute only for prospects. They don’t affect visitors." and "Completion actions don’t execute for image files."

Supporting A's incorrectness: The same section notes, "Completion actions aren’t retroactive."

2. Salesforce Help. (n.d.). Pardot Automation Tools Comparison. Marketing Cloud Account Engagement Documentation.

Supporting C's incorrectness: This document clearly distinguishes between the tools. It describes Completion Actions as firing "Every time a prospect takes an action," whereas Automation Rules are described as, "Criteria-based rules that find matching prospects and apply actions to them." This highlights that completion actions lack the "criteria-based" logic of automation rules.