Which three actions can be taken in an engagement studio program? Choose 3 answers

An engagement studio program is a tool that allows the Marketing Manager to create and automate

a series of steps that guide prospects through a marketing journey. An engagement studio program

consists of three types of elements: actions, triggers, and rules. An action is something that the

program does to or for the prospect, such as sending an email, adding them to a list, or notifying a

user. A trigger is something that the program checks for or waits for the prospect to do, such as

opening an email, clicking a link, or submitting a form. A rule is something that the program

evaluates about the prospect, such as their score, grade, or field value8

Among the possible actions that can be taken in an engagement studio program, three of them are:

Add prospect to list. This action adds the prospect to a specified list in Account Engagement. This

action is useful for segmenting prospects based on their engagement or moving them to a different

list for further marketing8

Send email to prospect. This action sends an email to the prospect using an Account Engagement

email template. This action is useful for delivering relevant and personalized content to the prospect

based on their stage in the journey8

Notify a user. This action sends an email notification to a specified user or user group in Account

Engagement or Salesforce. This action is useful for alerting the sales team or other stakeholders

about the prospect’s engagement or readiness