A marketing associate has a list of contacts that needs to be imported into a data extension from a text file. Which type of data extension should…

When a marketing associate needs to import a list of contacts from a text file into Salesforce

Marketing Cloud, the most suitable type of data extension to use is a Standard Data Extension.

Standard Data Extensions are versatile and can easily accommodate data imported from various

sources, including text files. They allow for the creation of custom fields that can match the structure

of the imported data, ensuring that all relevant information from the text file is accurately captured

and stored within Marketing Cloud.

Standard Data Extensions are designed for scenarios where data needs to be imported and stored for

segmentation, targeting, and personalization within marketing campaigns. They provide the

flexibility to define the schema that matches the imported data and are the foundational element for

managing customer data within the platform.

Reference: Salesforce Marketing Cloud documentation on data extensions provides comprehensive

details on how to create and manage Standard Data Extensions, including the import of data from

external sources like text files.