Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help…

For a team with limited coding experience, the most straightforward and sustainable automated solution is using an Import File Activity within Automation Studio. This declarative tool allows the team to configure an automation that automatically retrieves a file of subscribers to be suppressed from the Marketing Cloud SFTP and imports it into a list or data extension designated as the auto-suppression list. This process requires no SQL or other code, aligning perfectly with the team's skill set.

A. Use Einstein Segment Recommendations: This feature is for audience discovery and creating targeted segments, not for managing suppression lists.

C. Use a query activity to populate the auto-suppression: This requires writing SQL, which contradicts the requirement that the team has "very little coding experience."

D. Use the Import Wizard in Email Studio: The Import Wizard is a manual, step-by-step process for a one-time import and cannot be used for an automated solution.

1. Salesforce Help, Automation Studio, Import File Activity, "Use the import file activity to bring data from outside the Marketing Cloud into a list or data extension."

2. Salesforce Help, Automation Studio, Create an Automation, "Automation Studio is a Marketing Cloud application used to execute multi-step marketing and data management activities on an immediate or scheduled basis."

3. Salesforce Help, Email Studio, Auto-Suppression Lists, "An auto-suppression list prevents subscribers on the list from receiving your emails. You can populate this list via an import."