Salesforce certification preparation

MKT-101 Practice Questions

Practice exam-style questions, check your answers, and review explanations and source references where they are available.

Exam
MKT-101
Provider
Salesforce
Full set
161 questions
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The MKT-101 exam strictly validates your expertise in building and analyzing customer journeys and serves as a key milestone within your Salesforce credential path. This exam evaluates your ability to design, build, and optimize complex marketing solutions using core Marketing Cloud features. Whether you are advancing your professional Salesforce career or solidifying your foundational technical knowledge, we offer a structured MKT-101 study roadmap and practical resources on this page to help you prepare methodically.

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The marketing team wants to target subscribers with a ‘think you’ offer for all subscribers who have opened an email in the past year. Which tool should they use to identify the subscribers to send to?
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A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account. Which journey type isthe best solution for the marketer to set up?
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Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey. What should NTO do to simplify the journey?
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A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primarytemplate to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected. Which step needs to be completed?
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Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending. How should the automation workflow be built to accomplish this?
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Northern trail Outfitters’ marketing department wants to review lastyear’s holiday engagement to this year’s engagement. What should they use to access the historical engagement data?
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A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extensionprior to sending a daily email. What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?
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Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active. Which import option should be used to ensure the data extension only contains currently active customers?
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A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails. What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?
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The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO’smarketing team would like to target customers who have purchased a camping tent or foldout camper in the last week; however, for this campaign, they would like to exclude anyone who has a ‘silver status. Which three tools should be used to segment this data?
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