AMA certification preparation

PCM Practice Questions

Practice exam-style questions, check your answers, and review explanations and source references where they are available.

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PCM
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AMA
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316 questions
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Be thoroughly prepared for how you will be tested on the actual AMA exam with our authentic, exam-emulating PCM questions. You can try our free practice questions directly on this page. When you finish answering the Professional Certified Marketer questions, we show you the correct choices along with detailed explanations for why each answer is right or wrong. To unlock our complete question bank, you can simply purchase our premium preparation package.

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FEL Pharmaceuticals, a new company, decides to incorporate features of the AMA's statement of ethics into its mission statements. The company hires Bernardo, an industry expert, to help them understand the ethical norms of the industry. FEL Pharmaceuticals is most likely in the _____ stage of the strategic marketing planning process.
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In a(n) _____ search for information , a buyer examines his or her own memory and knowledge about a product or service, gathered through past experiences.
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Which of the following is an advantage of using primary data sources?
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Fly Air, provides exclusive services such as guaranteed tickets, upgrades and dedicated customer lines to customers who use the airline more than 20 times a year. The company believes that not all customers are created equally. In this scenario, Fly Air is using _____ segmentation.
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Pluto Corp., a car manufacturer, visits several independent blogs and forums and monitors customer reactions and opinions relating to its cars. Moreover, Pluto also engages with customers directly under fake names in order to obtain valuable direct insights. Which of the following qualitative research techniques is the company using in this scenario?
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CL Foods, a fast-food chain, considers the entire community to be a potential target market. Moreover, the chain has stores in business districts, near schools and colleges and next to ball-parks. CL Foods is using a _____ strategy.
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Services are:

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The management team at Green Meadows Inc. is debating expanding its corporate social responsibility (CSR) budget for the year. Greg is against the proposal, saying that the expenditure on CSR activities does not profit the firm in any way. In his opinion, the money could be better invested in other activities, especially as the market is seeing some volatility. Paolo, however, says that investing in CSR will benefit the firm's reputation in its target market in the long run. Which of the following, if true, weakens Greg's argument?
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The psychographic variable that includes people’s psychographic makeup, are the way they live is _____.
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Which of the following is an advantage of secondary data collection?
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