In order for the Salesforce connector to verify, what does the connector user need to enter?

The Salesforce connector for Marketing Cloud Account Engagement (formerly Pardot) acts as a bridge, allowing data to sync between the two platforms. This connection is established through a designated Salesforce user, known as the "connector user." To authenticate this connection and grant Account Engagement the necessary permissions to access and modify Salesforce data, the setup process requires the Salesforce username, password, and security token of this specific connector user. This user's profile and permission sets in Salesforce dictate the scope of data that can be synced.

A. The Administrator’s Pardot credential

The connection authenticates into Salesforce to access its data; therefore, Salesforce credentials, not Account Engagement (Pardot) credentials, are required for verification.

B. The Administrator’s Salesforce credential

While an administrator can be the connector user, it is not a requirement and is often not the best practice. The credential must belong to the designated connector user, regardless of their profile.

D. The connector user’s Pardot credential

The connector needs to prove its identity to Salesforce, not to Account Engagement (Pardot). Thus, it requires the user's Salesforce credentials to establish the connection.

1. Salesforce Official Documentation, "Considerations for a Connector User":

Reference: In the overview section, the document states, "The connector user is a specific Salesforce user whose credentials are used to grant Pardot access to your Salesforce org’s data." This directly confirms that the connector user's Salesforce credentials are required.

Source: Salesforce Help, Document ID: 000384891, "Considerations for a Connector User".

2. Salesforce Official Documentation, "Set Up the Salesforce Connector, v2":

Reference: In the "Connect Pardot to Salesforce" section, Step 5 explicitly instructs the administrator to: "Enter the credentials for your Salesforce connector user." This step is a mandatory part of the verification process.

Source: Salesforce Help, Document ID: 000384893, "Set Up the Salesforce Connector, v2".