Get Cloudy Consulting (GCC) wants the ability to: * Send a predefined sequence of scheduled messages to prospective customers. * Track messages that…

The Marketing Cloud is the Salesforce cloud solution that allows GCC to meet the requirements of

sending a predefined sequence of scheduled messages to prospective customers, tracking messages

that get the best open and response rates, and sending customized messages to existing customers

informing them of new products and discounts. The Marketing Cloud is a set of products and

solutions designed specifically for marketing teams, such as email marketing, social media

marketing, web marketing, and mobile marketing. The Marketing Cloud allows the user to create

and manage personalized marketing campaigns across multiple channels, and segment, target, and

measure the impact of the marketing campaigns. The Marketing Cloud includes products such as

Journey Builder, which allows the user to send a predefined sequence of scheduled messages to

prospective customers based on their behavior and p

; Email Studio, which allows the user

to track messages that get the best open and response rates; and Content Builder, which allows the

user to send customized messages to existing customers informing them of new products and

discounts. The Sales Cloud is a set of products and solutions designed specifically for sales teams,

such as account and contact management, opportunity management, lead management,

forecasting, and analytics. The Sales Cloud does not provide the features and functionality to meet

the requirements of GCC. The Service Cloud is a set of products and solutions designed specifically

for customer service teams, such as case management, knowledge base, chat, and phone. The

Service Cloud does not provide the features and functionality to meet the requirements of GCC.