Cloud Kicks is concerned that not everyone on the sales team is entering key data into accounts and opportunities that they own. Also, the team is…

The administrator's primary goal is to "get a better understanding of their data quality and record completeness." Creating a report is the most direct and effective method to achieve this. By building a report on the Account and Opportunity objects, the administrator can use filters to specifically identify records where key fields are blank or null. This provides a clear, quantitative analysis of the current state of the data, showing exactly which records and users are non-compliant, which is the essential first step before implementing any solution.

A. Exploring AppExchange is a step to find a solution, not to perform the initial analysis. The administrator should first assess the problem's scope using standard, built-in tools.

C. Subscribing users to a report is a notification and accountability action. This should only be done after the report has been created and the data has been analyzed by the administrator.

D. Configuring fields as required is a preventative measure that enforces data entry on new or edited records. It does not help in analyzing the completeness of existing data.

1. Trailhead, Salesforce Administrator, Data Management Module, Assess Your Data Quality Unit: This official Salesforce training module explicitly states, "A great way to get a handle on your data quality is to use reports and dashboards... Start by running reports to find records with missing information." This directly supports using reports as the initial step for understanding data completeness.

Source: Salesforce Trailhead, Module: Data Management, Unit: Assess Your Data Quality.

2. Salesforce Help, Reports, Filter Report Data: The official documentation on building reports details the use of filters. To find incomplete records, an administrator would set a filter where the key field "equals" a blank value. This is the technical implementation of the action described in the correct answer.

Source: Salesforce Help, Document ID: 000380521, "Filter Report Data," Section: "Filter by Field Value."

3. Salesforce Press, Salesforce Administrator Certification Handbook (2018), Chapter 6: Reports and Dashboards: This guide emphasizes that reports are the primary tool for data analysis and visibility. It explains that administrators use reports to "slice and dice data," which includes identifying records that do not meet specific criteria, such as having empty fields.

Source: Salesforce Administrator Certification Handbook, Chapter 6, "Creating and Customizing Reports," p. 185.