Users at AW Computing use a custom object to manage order*. All profiles share a single page layout. Customer Service and Sales users express…

Dynamic Actions are the most precise solution for this problem. They allow an administrator to control which actions appear on a record's highlights panel and to define visibility rules for each action. This can be based on user profile, permissions, or record data. This feature enables the creation of a single, uncluttered page layout where Sales and Customer Service users only see the actions relevant to their roles, directly addressing their frustration without the need for multiple record pages or record types.

B. Record types are for presenting different page layouts or picklist values. Using them just to control actions is excessive when a more targeted feature exists.
C. Permission sets grant the ability to perform an action but do not control the visibility of the action button on the page layout itself.
D. Creating and maintaining two separate Lightning record pages is less efficient than using Dynamic Actions on a single page to control action visibility.

1. Salesforce Help. (n.d.). Dynamic Actions. Retrieved from https://help.salesforce.com/s/articleView?id=sf.dynamicactionsoverview.htm&type=5. (This document states, "With Dynamic Actions, you can create uncluttered, intuitive, and responsive pages that display only the actions your users need to see.")

2. Salesforce Release Notes. (Winter '21). Break Up Your Record Details with Dynamic Forms and Control Your Actions with Dynamic Actions (Generally Available). Retrieved from https://help.salesforce.com/s/articleView?id=release-notes.rnforcecomlabdynamicactionsga.htm&release=228&type=5. (This note explains how to "add a filter to an action to control when the action appears.")