A Product Manager in a business-to-business market wants to disrupt a competitor by changing the work processes of a complex industrial process. Which Design Thinking tool will help in redesigning the work processes?

Journey maps are a key Design Thinking tool used to visualize the end-to-end experience a user has when trying to accomplish a goal. To disrupt a competitor by changing a complex industrial process, a Product Manager must first deeply understand the current process from the user's perspective. A journey map illustrates all the steps, touchpoints, pain points, and opportunities for improvement in the existing workflow. This visualization is essential for identifying innovation points and redesigning the process to create a better, more efficient experience.

A. Buy a Feature is a collaborative prioritization game used with customers to determine which features are most valuable, not for process design.
C. Buyer personas describe the demographics, goals, and motivations of the people who purchase the product, not the work processes they use.
D. A value proposition canvas is used to ensure a product or service is positioned around what the customer values and needs, not to map a workflow.

- Scaled Agile, Inc. (2023). Customer Centricity. Scaled Agile Framework. Retrieved from https://www.scaledagileframework.com/customer-centricity/. (See section: "Customer Journey Mapping").

- Scaled Agile, Inc. (2023). Design Thinking. Scaled Agile Framework. Retrieved from https://www.scaledagileframework.com/design-thinking/. (See section: "Journey Maps").