Salesforce certification preparation

SALESFORCE-MARKETING-ASSOCIATE Practice Questions

Practice exam-style questions, check your answers, and review explanations and source references where they are available.

Exam
SALESFORCE-MARKETING-ASSOCIATE
Provider
Salesforce
Full set
122 questions
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The marketing team at Cloud Kicks believes that adding a subscriber's first name to a subject line will improve open rates. They decide to test their hypothesis with a sample set in their next upcoming email. They want the test to automatically choose the winner based on highest open rate and then send the winning subject line to the remaining population. Which feature should the associate use to execute these testing parameters?
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A marketing associate is tasked with making changes to an existing journey by reordering the emails it contains. How should the associate meet this requirement?
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The marketing team at Northern Trail Outfitters wants insight into why its subscribers are unable to receive emails as intended. Which metric should the associate review to get more information?
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Northern Trail Outfitters is implementing an email send log for tracking and compliance. A marketing consultant has already set up the process to export the data. Which data extension setting should be used to complete the requirement?
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Cloud Kicks (CK) is sending an email to announce a new shoe to its whole customer base. CK informed its gold tier members last week and wants to avoid re-sending the email to that audience. How should the marketing associate accomplish this?
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The marketing team at Northern Trail Outfitters wants to use a Smart Capture form to manage consent before sending SMS messages to customers. Which feature should the associate use?
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What is used to identify unique member records?
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A sales representative raised a concern that a customer did not receive certain emails that should have been sent as part of the new product purchase journey. Where should a marketing associate look in Journey Builder to investigate the issue?
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An associate is working on an email containing personalized content. It needs to be proofed by a reviewer prior to sending it to the audience. Using a test data extension, which option should the associate use to meet this requirement?
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A marketing associate wants to ensure that valid and clean data is being captured in a data extension. What should help promote good data quality?
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