A test organization is trying to implement an improvement goal to develop a quantitative understanding of product quality, as part of the process…

As part of the Product Quality Evaluation process area (4.2), the specific goal "Project Goals for

Product Quality and their Priorities are Established" includes the practice of identifying product

quality needs. This involves understanding and defining what quality means for the product,

determining quality characteristics (such as reliability, usability, etc.), and establishing priorities for

these characteristics based on project goals.

Other practices such as establishing test process measures and measuring product quality

quantitatively come later in the lifecycle or are part of other specific goals.

TMMi Reference:

In Product Quality Evaluation at TMMi Level 4, identifying product quality needs is critical for setting

up measurable and prioritized goals for product quality​​.