A small business is selling widgets A recent customer is enthusiastic about social media network. What kind of social media communication is this?

When a customer is enthusiastic about a product and shares their experience on social media, this is

considered earned communication. Earned communication refers to organic mentions, shares, and

reviews generated by satisfied customers or users without any paid promotion.

Credibility: Earned communication is highly credible because it comes from unbiased customers.

Influence: Positive customer testimonials can significantly influence potential buyers' decisions.

Cost-effective: Unlike paid communication, earned media is free and often more trusted by other

consumers.

Reference:

Marketing literature describes earned media as user-generated content that brands gain through

word-of-mouth and organic mentions (Content Marketing Institute, Sprout Social).