Dylan works for a small software start-up firm that is looking to use Facebook and Twitter to increase future revenues by building a larger potential…

Evaluating the success of a social media campaign for a software start-up firm, particularly when the

goal is to build a larger potential customer base, involves looking at metrics that indicate growth and

engagement. Among the options, the total number of followers on each platform (Option A) is a

relevant metric because an increase in followers indicates that the campaign is effectively attracting

new potential customers. Gaining at least 10% more followers on each platform can be seen as a

tangible goal that reflects increased brand awareness and potential market expansion. This metric

aligns with the objective of building a larger customer base and provides a clear, measurable target

for success.

Reference:

Social Media Examiner: "How to Measure Your Social Media Marketing Success"

HubSpot: "Social Media Metrics: How to Measure and Prove ROI"