200-101 practice question 4 of 15
An analyst working for a financial services company is reviewing Facebook campaign results to assess how many new credit card signups can be…
Choose your answer, then check it against the explanation.
An analyst working for a financial services company is reviewing Facebook campaign results to assess
how many new credit card signups can be attributed to its Facebook campaign. The analyst is
comparing attributed results in Facebook Ads Manager with those in Google Analytics and needs to
explain why these are different.
What are two key differences between the platforms that can provide a reasonable explanation for
this outcome? (Choose 2)
Question 4 of 15
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