200-101 practice question 7 of 15
An ecommerce brand runs a multi-cell Conversion Lift test. The brand needs to determine if bidding in the Facebook auction based on user value…
Choose your answer, then check it against the explanation.
An ecommerce brand runs a multi-cell Conversion Lift test. The brand needs to determine if bidding in the Facebook auction based on user value calculated from its LTV model versus demographic targeting improves performance by 10%. The p-value for the test is calculated as p = 0.95. How should the analyst interpret bidding based on user value?
Question 7 of 15
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