AD0-E209 practice question 1 of 10

Which two Adobe Launch rule types allow tracking of page interactions?

Full set: 285 questions
Answer options
A: Event-Based Rules Correct answer
B: Page Load Rules Correct answer
C: Visitor ID Matching Rules
D: Data Warehouse API Rules
Correct Answer:
A. Event-Based Rules; B. Page Load Rules
Explanation

Adobe Launch uses rules to track user activity. 'Page Load Rules' are triggered by events related to the page rendering lifecycle, such as DOM Ready or Window Loaded, which are essential for initial page tracking. 'Event-Based Rules' are triggered by direct user interactions like clicks, form submissions, or element hovers. Both types are fundamental for capturing a comprehensive view of page views and subsequent user interactions on the page.

Why Incorrect

C. Visitor ID Matching Rules: This is not a rule type. Visitor ID management is a function of the Experience Cloud ID Service, configured within rule actions.
D. Data Warehouse API Rules: This is not a feature of Adobe Launch. Data Warehouse is an Adobe Analytics reporting tool with its own API.

References

Adobe Experience League. (n.d.). Core extension event types. Adobe Experience Platform Data Collection Documentation. Retrieved from https://experienceleague.adobe.com/docs/experience-platform/tags/extensions/core/event-types.html?lang=en. (This page lists various event types, including "Window Loaded" and "DOM Ready" (Page Load) as well as "Click" and "Form Submission" (Event-Based).)

Adobe Experience League. (n.d.). Create a rule. Adobe Experience Platform Data Collection Documentation. Retrieved from https://experienceleague.adobe.com/docs/experience-platform/tags/ui/rules/create.html?lang=en. (The tutorial demonstrates creating a rule by first selecting an Event, which includes both page load and interaction-based options.)

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