A business team is sending out a promotional email and would like to automatically send a follow-up email two hours later to the recipients who did…

To send a follow-up email two hours later to the recipients who did not open the initial email, the

workflow activities needed are:

Query: Create a query to identify the recipients who did not open the initial email.

Email!: Create an email delivery activity to send the initial email.

Wait: Add a wait activity to wait for two hours.

Enrichment: Add an enrichment activity to update the delivery logs with the delivery status.

Email2: Create a second email delivery activity to send the follow-up email.

End: Add an end activity to end the workflow.

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To set up a workflow that sends a follow-up email to recipients who did not open the initial email,

the following steps are necessary: First, a Query activity to identify the recipients, followed by the

initial Email1 activity. After the first email is sent, a Wait activity delays the workflow for two hours.

Next, an Enrichment activity is used to determine which recipients did not open the Email1, likely by

checking open status from the tracking logs. Finally, the second email (Email2) is sent to those

unresponsive recipients, and the workflow ends. The Enrichment activity is essential here as it helps

to refine the target segment based on the behavior (email opens) related to the first email.

Reference: The process is based on common email marketing practices and the use of workflows in

marketing automation platforms like Adobe Campaign Classic, where Wait and Enrichment activities

are standard components for managing time-based actions and recipient behavior.