What is an example of cross-selling?

Cross-selling is a sales technique used to encourage a customer to purchase products that are complementary to an item they have already decided to buy. In the given scenario, a laptop case is a complementary and related product to a laptop. Suggesting this additional, related item at the point of sale is a direct application of the cross-selling principle. Adobe Commerce facilitates this by allowing merchants to configure cross-sell products that appear on the shopping cart page, prompting customers to add related items before checkout.

B. This describes an omnichannel fulfillment strategy known as "Buy Online, Pick up In-Store" (BOPIS), not a sales technique like cross-selling.
C. This is an example of upselling, which involves persuading a customer to purchase a more expensive or premium version of the same product.

1. Adobe Commerce Documentation, User Guide: Product Relationships.

Section: Cross-sell Products

Content: "Cross-sell items are products that are offered on the shopping cart page as a last-minute purchase before the checkout process begins. They are typically accessories for an item that the customer has already added to the cart." This directly supports the example of selling a laptop case (accessory) with a laptop. The documentation also explicitly defines up-sell items, confirming option C is incorrect.

2. Adobe Commerce Documentation, User Guide: Upsell, Cross-Sell, and Related Products.

Section: Cross-Sells

Content: "Cross-sell products appear on the shopping cart page, just before the customer begins checkout. Products that are commonly purchased together are good candidates for cross-sells." This reinforces that cross-selling involves offering complementary items at the cart stage.