A multi-faceted holiday promotion requires inputs from many different teams that manage promotional advertisements across varying marketing platforms…

For a multi-faceted holiday promotion involving several teams and unique workflows, the best way

to track the associated assets is to:

Establish the holiday promotion as a Program: This allows all related projects, each corresponding to

a specific marketing platform (e.g., social media, email), to be grouped under a single program for

easy tracking.

Associate each project with the Program: This ensures that all related assets and workflows are

linked to the holiday promotion and can be reported on collectively.

Create a Project-level Custom Form Field: This will capture specific details related to the holiday

promotion for each project, allowing for more tailored reporting.

Create a Project Report filtered to the holiday promotion: This report will enable leadership and

stakeholders to track the progress of all assets related to the promotion and ensure on-time delivery.

Option A involves creating a Program for each platform, which adds unnecessary complexity. Option

B is similar but lacks the specific tracking of custom fields at the project level.

Refer to Workfront’s documentation on managing Programs and custom forms for details on setting

up and reporting on large campaigns.