A project manager is using information in the Portfolio Optimizer to analyze which projects to prioritize. Where is this information coming from?

The Adobe Workfront Portfolio Optimizer is a tool designed to help organizations prioritize projects to maximize value against a set budget. It achieves this by analyzing various data points associated with each project. The primary source for this data is the project's Business Case. The Business Case is the central object in Workfront that contains all the necessary inputs for portfolio analysis, including financial information (e.g., Cost, Net Present Value, ROI) and strategic alignment metrics (e.g., the Alignment Score). The optimizer pulls this comprehensive set of data directly from the Business Case to build its prioritization models.

A. The project's Alignment Score: This is incorrect because the Alignment Score is only one specific metric used by the optimizer. The tool also requires financial data like project cost, which is also stored in the Business Case. The Business Case is the complete source, not just one data point.
B. The project's Baseline: This is incorrect because a project baseline is a snapshot of the schedule and budget used for performance tracking (variance analysis). It is not used for the strategic prioritization and selection process within the Portfolio Optimizer.

1. Adobe Experience League - Create a portfolio in the Portfolio Optimizer:

Section: "Create a portfolio in the Portfolio Optimizer"

Quote: "The Portfolio Optimizer uses information from the projects' Business Cases to help you prioritize projects. You must define the Business Case for each of the projects you want to include in the portfolio before you can create the portfolio." This section explicitly states that the Business Case is the source of information.

Reference: Adobe. (n.d.). Create a portfolio in the Portfolio Optimizer. Adobe Experience League. Retrieved from https://experienceleague.adobe.com/docs/workfront/using/workfront-goals/portfolio-optimizer/create-portfolio-in-optimizer.html

2. Adobe Experience League - Overview of the project Business Case:

Section: "Overview of the project Business Case"

Quote: "The project Business Case contains the core information about a project. It is a document of the objectives, costs, and benefits of a proposed project, and it is used to determine its alignment and financial value." This confirms the Business Case as the container for all data relevant to portfolio optimization.

Reference: Adobe. (n.d.). Overview of the project Business Case. Adobe Experience League. Retrieved from https://experienceleague.adobe.com/docs/workfront/using/projects/manage-projects/create-and-manage-business-case.html