Choose 1 option. At Cumulus Pharma, field sales reps use the Next Best Customer component on their iPads to prioritize and identify accounts for…

The 'Next Best Customer' component calculates distance using the user's current location (from the device) and the geolocation data (latitude and longitude) stored on the account's primary address record. If the account's address has not been geocoded, the system has no coordinates for the destination point. Consequently, it cannot perform the distance calculation, resulting in a value of 0. Enabling location services on the device only provides the starting point for the calculation; the endpoint data must also exist in Salesforce.

B. The Next Best Customer component requires a manual refresh: A refresh issue would likely manifest as stale data or a loading error, not a consistent, incorrect calculation of 0 for all records.

C. Distance calculation requires the account to be aligned to the user’s territory: Territory alignment determines which accounts are visible or recommended, but the physical distance calculation itself is independent of territory data and relies solely on geocoordinates.

Salesforce Help, "Considerations for Geolocation Data". This document states that features calculating distance rely on latitude and longitude fields on records. If these fields are blank, calculations cannot be performed.

Salesforce Field Service Developer Guide, "Geocoding". Although for Field Service, the principle is universal across the platform: "Geocoding is the process of converting an address to coordinates... Accurate geocoding is essential for... calculating travel time and distance." This highlights the dependency on geocodes for any distance calculation.