Which of the following is not a phase in the Enterprise RPA Maturity Model?

The Blue Prism Enterprise RPA Maturity Model, a core component of the Robotic Operating Model (ROM), outlines the journey of an organization in adopting and scaling its automation capability. This model consists of three distinct phases: Initialize, where the initial foundation and proof of value are established; Industrialize, where the capability is scaled with robust governance, standards, and a pipeline of opportunities; and Institutionalize, where RPA becomes a fully embedded, business-as-usual capability driving strategic transformation. The term "Industrious" is not a recognized phase within this official framework.

A. Initialize: This is the first official phase of the maturity model, focusing on creating the initial RPA capability and proving its value.

C. Industrialize: This is the second official phase, centered on scaling the established RPA capability across the organization in a controlled and standardized manner.

D. Institutionalize: This is the third and most mature phase, where automation is deeply integrated into the enterprise's operational and strategic fabric.

1. Blue Prism. (2021). Blue Prism Robotic Operating Model (ROM) Architect (Version 7.0). [Courseware]. Blue Prism University. Module: "The Robotic Operating Model," Section: "The Enterprise RPA Maturity Model." (This courseware explicitly details the three phases: Initialize, Industrialize, and Institutionalize).

2. Blue Prism Limited. (2019). The Robotic Operating Model (ROM) - Creating a scalable and sustainable Digital Workforce. [Official Guide]. Section: "The Enterprise RPA Maturity Model," pp. 12-15. (This document provides a detailed breakdown of each of the three phases and their objectives).